How Food Scan Genius 10x'd Their Social Media Reach in 90 Days
From 3 platforms to 10+ automated channels
Food Scan Genius is an innovative food tech startup that helps consumers make healthier food choices through AI-powered nutrition analysis. Their app scans product barcodes and provides instant nutritional insights, allergen warnings, and healthier alternatives.
With a growing user base of health-conscious consumers, Food Scan Genius needed to scale their social media presence across multiple platforms to reach their target audience effectively.
Food Scan Genius was only active on Instagram, Facebook, and Twitter. They were missing out on potential customers on LinkedIn, Pinterest, Reddit, and emerging platforms like Bluesky and Threads.
Their small marketing team spent 20+ hours weekly manually creating, adapting, and posting content across just 3 platforms. Expanding to more platforms seemed impossible.
Without automation, their posting schedule was irregular, and message consistency suffered across different platforms, diluting their brand identity.
Despite having a great product, their social media growth had plateaued. They needed to reach new audiences but lacked the resources to expand effectively.
Food Scan Genius implemented Hackr's Pro plan, which enabled them to:
Create one message and automatically publish optimized versions across all 10+ platforms simultaneously
Generate engaging, platform-specific content tailored to health-conscious audiences using Hackr's AI engine
Launch presence on LinkedIn, Pinterest, Reddit, Mastodon, Threads, and Bluesky without additional manual effort
Ensure consistent messaging and tone across all platforms while optimizing for each platform's unique characteristics
Average engagement across all platforms tripled within the first 90 days
Total follower count across all platforms grew from 12K to 137K
Expanded from 3 platforms to 10+ active channels with automated posting
The marketing team reduced time spent on social media management from 20 hours to just 2 hours per week, freeing up resources for strategy and content creation.
Direct app downloads from social media increased by 412%, with significant growth from previously untapped platforms like Reddit and Pinterest.
Built thriving communities on Reddit (r/healthyfood) and Facebook groups, with over 15K engaged members discussing nutrition and healthy eating.
Brand mentions increased 520% across all platforms, with @foodscangenius becoming a recognized handle in the health tech community.
Hackr completely transformed our social media strategy. We went from struggling to maintain 3 platforms to effortlessly managing 10+ channels. The automated content generation is incredibly smart, and our engagement rates have never been higher. Our @foodscangenius handle is now recognized across the health tech space. This tool paid for itself in the first month.
Sarah Mitchell
Head of Marketing, Food Scan Genius
Join hundreds of businesses automating their growth with Hackr. Start your free trial today.
Start Your Free Trial